Dentsu International
Global travel and expense management digitalised.
Who is Dentsu?
Dentsu International is a global media, digital marketing and communications organisation headquartered in London. With revenues of £5b and 46,000 employees in 143markets, it operates under eight international brands: Carat, iProspect, Isobar, Merkle, MKTG, Posterscope, DentsuX and Dentsumcgarrybowen.
The challenge.
Dentsu spends millions of dollars annually on business travel and expenditure across its expansive global matrix of companies, brands and teams operating at a local, regional, and global level.
- Managing and reimbursing thousands of employees across hundreds of brands is manual, fragmented, inefficient and costly.
- Lost productivity, inconsistent processes, non-compliance, and siloed data mean lost opportunities for savings and efficiency gains worth hundreds of thousands of dollars.
- Dentsu selected SAP Concur, the best-in-class digital application for travel and expense management globally.
- The in-house implementation has stalled with limited progress in the first nine months and no clear path for meeting its ambitious rollout targets over the next 24 months.
- Dentsu has also commenced a group-wide Finance Transformation Programme. It is automating and standardising people, processes and technology globally onto a core finance platform of Microsoft Dynamics 365, SAP Concur, Bellin Treasury and Blackline.
The solution.
Dentsu selected Fantail, recognising it needed a consultancy deeply experienced in SAP Concur and highly capable of delivering complex, fast-paced, digital transformation globally.
Fantail's winning approach.
- Introduced agile methodology for deploying SAP Concur simultaneously into multiple markets, in weeks instead of months.
- Provided a small, highly experienced deployment team and recruited an in-house support team based in India.
- Designed and rolled out a global model (one consistent configuration), supporting global and local T&E policy, tax, statutory and integration requirements.
- Introduced full mobile functionality for any time, anywhere, any device capability.
- Developed a comprehensive deployment playbook for each phase of the implementation lifecycle.
- Created a global roadmap identifying target markets providing visibility for the overall programme.
- Created a governance structure with the global finance transformation programme and other critical stakeholders.
- Introduced a comprehensive communications plan driving engagement and awareness of the programme globally.
- Supports the global credit card rollout, providing six-figure savings and rebates by standardising worldwide spend with one card provider.
